Role: Visual Designer
Scope: Booth backdrop, banner, table cover, flyers, business cards, tent cards, coasters
Timeline: 4 weeks (with the booth as an early high-priority deliverable)
Tools: Adobe Illustrator, InDesign, Photoshop
Project Overview
Spexi Geospatial is an aerial mapping platform. I was responsible for designing all visual materials for an upcoming trade show — from large-format booth graphics to printed handouts. With minimal existing design guidelines and a tight deadline, I had to quickly establish a bold, clear visual identity that represented the product and captured attention on a busy trade show floor.
The Challenge
- Limited branding assets and guidance
- Very short timeline with overlapping deliverables
- Multiple formats: fabric, paper, digital slides
- Needed strong visual consistency and readability at a distance
Visual Direction
Since the product is inherently visual — drone-captured imagery — I used real aerial images as the foundation of the design. To ensure clarity and brand visibility, I paired the photography with:
- Bold gradients
- Oversized logo placement
- Clean layout with strong visual hierarchy
The goal was to stand out from across the floor while still supporting in-depth conversations up close.
Booth & Banner Design
Backdrop:
- Large-scale aerial imagery to showcase what Spexi does
- Bold logo for immediate recognition
- Strategic spacing to maintain clarity from a distance
Banner Stand:
- Provided more context and product messaging
- Complemented the booth visuals while telling more of the story
Table Cover:
- Matched the booth’s visual identity
- Extended the gradient and logo treatment across all surfaces
Supporting Materials
Business Cards:
- Branded, clean, and tailored for the attending stakeholders
Flyers:
- Highlighted core product benefits and technical use cases
- Designed to be quick to skim but informative
Tent Cards:
- Reinforced the branding on the table
- Subtle prompts for talking points during demos and conversations
Coasters:
- Casual but visually strong
- QR code linking directly to a product demo page
Results & Impact
- Booth setup drew significant foot traffic
- Team secured new client deals at the event
- All materials were reused at future events without changes — a strong sign of both quality and consistency
Reflections
This project pushed me to work quickly and decisively while juggling different formats and materials. It also gave me a chance to apply branding principles across both large-scale and small, tactile touchpoints.
I delivered a full suite of cohesive, on-brand trade show materials — and helped the team make a strong, professional impression that extended well beyond a single event.
